Running a business takes a lot of time and focus.
There is always something that needs to be done or taken care of to keep operations running smoothly. The hard part for most CEOs and entrepreneurs, isn’t finding the time to do all these things, believe it or not, the hard part for most is allowing themselves to delegate and automate some of their responsibilities to others. Trust me when I tell you, that the key to saving your sanity as an entrepreneur or CEO is to automate and streamline operations as much as possible. The more you can automate, streamline, delegate or hire done, the more time you have to build your business and make the money.
Here are the most important tasks to streamline for your company:
According to studies done by experts from SBA, Intuit and SCORE, “Automation of the payroll tax compliance process eliminated all manual keying of data.”
Setting up software and hiring third parties to manage your accounting and taxes is one of the biggest time savers and stress savers you can implement. These software packages get automatically updated with the most up-to-date tax codes and regulations, so you never have to worry about your numbers being correct. Not to mention it takes the liability of your company when these organizations take on this responsibility, as they are responsible to make sure they are filed on time. (Unfortunately, you are still responsible to make sure the money is in your account to pay). And, because everything including payroll is automated, you never have to worry about issuing paychecks late because you got swamped with other work.
- Social Media
You know that to build and grow your business your company needs to have a social media presence. You also know that monitoring and updating those accounts is incredibly time consuming. Many companies hire employees or freelancers to manage the company social media accounts for them. If you don’t have room in your budget for that, however, you can still reduce the time you spend on Twitter, Facebook, LinkedIn, etc. by using tools like HootSuite, Buffer, etc. to automatically publish posts and updates.
- Marketing Tasks
Much of your marketing will take place online and now more than ever it is important to have a Marketing Manager contract someone to do this. Marketing’s best ROI use to be print, radio and YP advertising, now is coming in at Google AdWords, SEO, SEM, Email & Messenger Marketing and YouTube Marketing. Typically done with Ad buys, content creation, and email, Social Media, AdSense and reasonable budgets, this too is going to change in the very near future. Like with social media, some companies simply hire someone or contract a third-party company to manage their online marketing tasks, but that might cost money, ranging from $300 per month and up, plus your monthly Paid advertising budget. Once again, if you do not have or simply do not want to spend this amount of money, you can do it on your own, many web marketing techniques can be automated as well. Email marketing typically uses auto-responders to follow up with customers and clients. Content can be written in blocks and then published in smaller chunks via scheduled posting CMSs like WordPress and now even through some Artificial Intelligence programs to help generate content and posts.
- Project Management
Having to sort through piles of notes and updates on a project is a waste of time. Automate this part of your day by using project management apps like Trello or Basecamp or maybe even Asana.
You can also use Evernote for this as well as for the other notes and reminders you’d normally jot down during the day. Using cloud-based solutions like these helps you streamline your business while keeping everyone on the same digital page about who is doing what and when. I personally love using the Google platform including calendar, google drive along with sheets, docs & slides.
5.Customer Relations Management and Support
If you funnel all your customer correspondence through your email, it is going to take forever to figure out what you need to do and when you need to do it.
Using CRM software and support ticket software helps reduce the time and frustration of these tasks considerably. These software tools help sort communications for you so that you can respond to urgent requests and hot leads quickly and save the less urgent responses for later. Without these tools you will likely spend your entire day simply sorting and responding to email. Who wants that?
It’s natural to want to do everything yourself. This is your company after all. Soon, though, you will find that micro-managing and doing everything yourself will only burn out your momentum. Automate as much as possible. You’ll be more productive and far less stressed!
As a Human Potential and personal development coach and mentor, I always look to help those who reach out to us about what they want to achieve and what barriers are keeping them from achieving their goal. I’d love to hear about your life, your challenges and your thoughts on where your journey has led you.
Mark Wagner is the owner of “Next Level Worldwide – AM Services & Next Level Entrepreneurs specializing in Leadership Development Training, Business & Personal Development Coaching through Seminars, Consulting & Events. He Currently lives in NE Wyoming, for 22 years with his family of 4 children and Fiancé Amber. You can learn more about his services in Business or Personal Development at www.nextlevelworldwide.com or For a FREE 30 Minute DISCOVERY SESSION, click here.
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